Empire from Empire on Vimeo.

This might not be exactly where Outlier is going, but it sure is where we came from, riding bikes in the streets of New York.

Without Gimme! Coffee we wouldn't really exist. Well I had a start, a name and a logo and a piece of the puzzle, but it wasn't until Jenni at Gimme! told me there was another customer I really need to speak to that we really started. We sat down to meet and immediately the game changed. He'd been tackling the exact same problems as me, but from a different and completely complementary perspective. It was then that Outlier left the incubator and started to become a reality.

So of course when Gimme started talking about making a cycling cap, we had to help make it happen. Limited edition of course, get one if you can... Big ups to Allen, Mike, Jenni and the rest of the team over there for making it happen. And yeah stop by for an espresso, they pull some of the very best in town.