Björn Wallander for Outlier
Wearing Merino Tee and Climbers
Empire Merino Tee
There is a special sort of light we always wanted to capture with Outlier. A soft sharp glow of sorts, the light of fresh Sunday morning as you ride through a silent city. When we first saw Björn's photos we knew we'd found a master of this golden hour. Luckily for us Björn saw our visceral, bikes in motion, style as a challenging way to expand beyond his core practice and the photos started rolling... This is just the beginning we hope...

Wearing Nailhead Cap and Merino Tee
Nailhead Cap
Empire Merino Tee
Empire Merino Tee
This is a tee-shirt fit for an emperor, so soft and well tailored you'd think you were wearing nothing at all. We took ultrafine merino from the Southern Alps of New Zealand and had it cut and sewn in New York City, just blocks from the Empire State building. It cools you in the summer, warms you in the winter and looks great all year round. We call it the Empire Merino Tee after our friends in Empire. Their approach might be different but we are doing the exact same thing, bringing the styles of the New York streets to the world of cycling.
(Please note that Mediums are on backorder and will ship mid-late July)




