Ultrafine Merino V-Neck
Pure, simple and close to perfect. The Ultrafine Merino V-Neck tee. Merino has the incredible ability to suck moisture into the very core of the fiber. This pulls moisture away from your skin cooling you as you sweat, and allowing the fabric to keep breathing if it gets wet. The ultrafine 17.5 grade merino we use is generally softer than cotton and explicitly softer than the 18.9 grade merino most companies use. The result is an amazingly comfortable baselayer.
One word of warning though, this stuff is addictive, once you get a taste of the merino quality it's hard to quit. Luckily its natural anti-microbial properties make it highly odor resistant, you'll find you can get a lot more wear between washes. Just how many wears is up to you, all we can say is some people seem to push it way further than we do personally...
Available in a Pale Gray, Dusty Blue and Fiery Orange. $75 (any three for $195). Made in New York City with ultrafine New Zealand merino. For sizing and more images.
Ultrafine Merino Tee
We like to call this the emperor's new tee shirt, so soft you'd almost think you are wearing nothing at all. The ultrafine 17.5 micron merino is the best natural performance fabric we can find. Merino has the incredible ability to suck moisture into the very core of the fiber. This pulls moisture away from your skin cooling you as you sweat, and allowing the fabric to keep breathing if it gets wet.
One word of warning though, this stuff is addictive, once you get a taste of the merino quality it's hard to quit. Luckily it's natural anti-microbial properties make it highly odor resistant, you'll find you can get a lot more wear between washes, a small compensation for the princely price. Yeah we know we are selling tee shirts for $75 and truth be told they are underpriced. Ultrafine merino does not come cheap, and we produce them locally because we care about our community, but that doesn't exactly cut our costs. What we do though is cut out the middle man, selling directly via this website. This means that the markups on our clothes are significantly less than clothing you find in retail shops. Maybe it's a new idea, maybe it's an old one, but we believe in selling the absolute best quality garments for the best possible prices. The Ultrafine Merino Tee.
Available in a Pale Gray, Dusty Blue and Fiery Orange. $75 (three for $165). Made in New York City with ultrafine New Zealand merino.
Björn Wallander for Outlier
Wearing Merino Tee and Climbers
There is a special sort of light we always wanted to capture with Outlier. A soft sharp glow of sorts, the light of fresh Sunday morning as you ride through a silent city. When we first saw Björn's photos we knew we'd found a master of this golden hour. Luckily for us Björn saw our visceral, bikes in motion, style as a challenging way to expand beyond his core practice and the photos started rolling... This is just the beginning we hope...

Wearing Nailhead Cap and Merino Tee
Empire Merino Tee
This is a tee-shirt fit for an emperor, so soft and well tailored you'd think you were wearing nothing at all. We took ultrafine merino from the Southern Alps of New Zealand and had it cut and sewn in New York City, just blocks from the Empire State building. It cools you in the summer, warms you in the winter and looks great all year round. We call it the Empire Merino Tee after our friends in Empire. Their approach might be different but we are doing the exact same thing, bringing the styles of the New York streets to the world of cycling.
(Please note that Mediums are on backorder and will ship mid-late July)






